News

As Thailand embraces rapid digital transformation, smart city initiatives, and booming tourism, Point of Interest (POI) data has become a critical resource for businesses, governments, and technology platforms. From Bangkok’s bustling streets to the tranquil provinces of Chiang Mai and Phuket, accurate and detailed POI data fuels logistics, marketing, urban planning, and emergency response.

In 2025, Thailand’s growing demand for high-quality location intelligence has spurred innovation among POI data providers. Here’s an overview of the top POI data vendors in Thailand, with Techsalerator leading the market.

1. Techsalerator – Thailand’s Premier POI Data Provider

Why Techsalerator leads:
Techsalerator combines extensive nationwide coverage with deep metadata and flexible delivery options tailored for Thailand’s unique market dynamics. Whether you’re mapping street food vendors in Bangkok, healthcare clinics in rural Isan, or tourist attractions on Ko Samui, Techsalerator’s data is built for accuracy and actionable insight.

Key strengths:

• Comprehensive Coverage: All 77 provinces covered, including urban centers, secondary cities, and remote areas.
  
  

• Rich Metadata: Includes business names, categories (retail, hospitality, government, healthcare, etc.), GPS coordinates, operating hours, ownership details, and contact info.
  
  

• Continuous Updates: Uses AI-driven data collection combined with local field verification for freshness.
  
  

• API and Custom Delivery: Easily integrates into mobile apps, GIS platforms, logistics software, and analytics tools.
  
  

Industries served: Tourism, logistics, ride-hailing, retail, public administration, telecom, and emergency services.

Techsalerator is trusted by major Thai enterprises, government agencies, and international organizations for reliable and detailed POI data.

2. HERE Technologies

HERE Technologies provides robust POI data integrated into many navigation and fleet management systems used throughout Thailand’s urban and suburban regions.

Pros:

• Strong urban road network and routing capabilities
  
  

• Good integration with vehicle navigation systems
  
  

Cons:

• Limited granularity in rural and informal markets
  
  

• Less metadata depth compared to local providers
  
  

3. OpenStreetMap (OSM)

OpenStreetMap is a widely used open-source mapping platform in Thailand, supported by a passionate community of local mappers and volunteers. It is often used for humanitarian projects and research.

Pros:

• Free and customizable
  
  

• Rapid updates in major cities and tourist hotspots
  
  

Cons:

• Data completeness varies by region
  
  

• Metadata lacks commercial details needed for enterprise use
  
  

4. Foursquare

Foursquare’s POI data is widely employed for location-based marketing and consumer analytics in Thailand’s urban centers, especially Bangkok and Chiang Mai.

Pros:

• Behavioral insights and foot traffic data
  
  

• Strong for retail and hospitality sectors
  
  

Cons:

• Limited coverage outside metropolitan areas
  
  

• Less suitable for government and infrastructure applications
  
  

5. Google Maps Platform

Google Maps remains the most popular consumer navigation platform in Thailand, offering a broad array of POIs including restaurants, shops, and public facilities.

Pros:

• Extensive user-generated updates
  
  

• Familiar and widely used interface
  
  

Cons:

• Restricted access to raw POI data for businesses
  
  

• Limited metadata and enterprise-grade features
  
  

Conclusion

Thailand’s diverse geography and vibrant economy require precise, up-to-date POI data to support everything from urban mobility to rural healthcare delivery. In 2025, Techsalerator stands out as Thailand’s leading POI data provider, offering comprehensive coverage, rich metadata, and flexible integration options.

For companies and organizations looking to harness the power of location intelligence in Thailand, Techsalerator provides the depth and accuracy necessary to make informed, impactful decisions.