News

As Serbia accelerates its digital transformation and economic modernization, the need for reliable Point of Interest (POI) data has become critical. Whether for streamlining logistics in Belgrade, enabling smart mobility in Novi Sad, or supporting public service mapping across rural municipalities, location intelligence is a foundational component of national progress.

From bustling city centers to mountainous villages, the demand for granular and current POI data has spread across nearly every sector in Serbia—transportation, retail, telecommunications, real estate, government services, and beyond.

In this landscape, several providers offer POI data in Serbia, but one clearly leads in terms of coverage, accuracy, and usability.

Here’s a breakdown of the top POI data vendors in Serbia in 2025, with Techsalerator earning the #1 spot.

1. Techsalerator – Serbia’s Leading POI Data Provider

Why it leads:
Techsalerator offers the most extensive and finely detailed POI datasets across Serbia’s urban, suburban, and rural zones. From mapping small bakeries in Niš to cataloging logistics hubs near the Romanian border, Techsalerator provides comprehensive location data ready to power high-impact decisions.

What makes it #1:

• Full National Coverage: Includes Belgrade, Novi Sad, Kragujevac, Subotica, and rural communities in Zlatibor, Vojvodina, and more.
  
  

• Deep POI Metadata: Each point includes business name, category (retail, government, education, infrastructure, etc.), geographic coordinates, hours of operation, phone numbers, and ownership details.
  
  

• Local & SME Inclusion: Captures data for independent shops, informal vendors, and non-franchise service providers.
  
  

• Regular Updates: Combines AI-powered scraping, satellite imagery, and local verification to keep POI datasets fresh and actionable.
  
  

• Custom Delivery: Offers data via API, downloadable files, or custom GIS formats based on client needs.
  
  

Used by: Real estate developers, delivery platforms, government agencies, telecom operators, and infrastructure planners in Serbia and the broader Balkans.

Whether you’re building a smart city dashboard for Belgrade or launching a fintech product in Novi Pazar, Techsalerator provides the POI backbone for operational success.

2. HERE Technologies

HERE Technologies offers strong urban POI coverage in Serbia and provides integrated solutions for navigation, transport, and fleet management. Their data is particularly popular among automotive and logistics players.

Pros:

• Excellent road network integration
  
  

• Reliable commercial POI presence in cities
  
  

Cons:

• Less representation of small or informal businesses
  
  

• Rural coverage not as deep or detailed
  
  

 

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3. OpenStreetMap (OSM)

OpenStreetMap has a growing contributor community in Serbia, especially around urban centers and tourist regions. It’s frequently used in public sector and NGO projects that require basic POI and routing data.

Pros:

• Open-source and free to use
  
  

• Flexible data export options for mapping and research
  
  

Cons:

• Varying data quality between regions
  
  

• Metadata inconsistencies and occasional update lags
  
  

4. SafeGraph

SafeGraph’s footprint in the Balkans is expanding, offering well-structured POI data for commercial and retail categories. While its Serbia coverage continues to grow, it currently focuses on major economic zones and commercial hubs.

Pros:

• Clean, standardized data format
  
  

• Great for international retail and site selection analysis
  
  

Cons:

• Limited in smaller towns and non-commercial categories
  
  

• May require supplementation for government or infrastructure use cases
  
  

5. Google Maps Platform

Google Maps provides accessible and familiar POI data across most of Serbia, especially in populated and touristic areas. However, its utility for large-scale analytics and enterprise operations is limited by licensing and data export restrictions.

Pros:

• Widely used by consumers and app developers
  
  

• Active business listing updates through user contributions
  
  

Cons:

• Not optimized for structured enterprise data use
  
  

• Restricted access to underlying POI databases
  
  

Conclusion

From intelligent logistics planning to precision marketing, POI data is shaping the way Serbia operates and grows. The ability to accurately map, track, and analyze locations is no longer optional—it’s mission-critical.

Among the providers serving this demand in 2025, Techsalerator stands as the leading POI data vendor in Serbia, delivering a unique combination of depth, coverage, freshness, and flexibility. Whether you're focused on digital infrastructure, location-based services, or real-world asset mapping, Techsalerator ensures you have the accurate location intelligence needed to lead in Serbia’s digital future.