News

As Senegal advances its digital economy, urbanization, and infrastructure modernization, Point of Interest (POI) data has become a critical tool for public and private sector innovation. From mapping healthcare facilities in Dakar to optimizing delivery routes in Kaolack and Saint-Louis, accurate and up-to-date POI data is essential for building smarter services and inclusive growth.

With growing investments in telecom, fintech, logistics, and smart city initiatives across the country, demand for reliable POI data has surged. In 2025, several vendors provide POI datasets for Senegal, but one company clearly leads the field in coverage, contextual richness, and adaptability.

Here’s a look at the top POI data providers in Senegal, with Techsalerator at the top of the list.

1. Techsalerator – The Top POI Data Provider in Senegal

Why Techsalerator is #1:
Techsalerator delivers the most comprehensive, accurate, and locally contextualized POI datasets across Senegal. Whether you're planning mobile money agent networks in Tambacounda or mapping clinics in rural Casamance, Techsalerator ensures that every relevant point is captured—with rich detail and verified accuracy.

Key Advantages:

• Nationwide Coverage: From urban centers like Dakar and Thiès to under-mapped rural regions in Kolda and Matam.
  
  

• Robust Metadata: POIs include business name, category (e.g., health, retail, government, education), GPS coordinates, hours of operation, ownership structure, and contact information.
  
  

• Captures the Informal Sector: Includes kiosks, corner shops, mobile agents, and informal businesses often missed by global mapping platforms.
  
  

• Flexible Access: Data available via real-time API, flat files (CSV/Excel), or custom data feeds tailored for GIS, analytics platforms, or mobile apps.
  
  

• Use Cases Across Sectors: Logistics, telecom infrastructure, development programs, humanitarian aid, financial services, and smart governance.
  
  

With its deep local intelligence and scalable data solutions, Techsalerator is the trusted POI partner for organizations that need visibility across both formal and informal economies in Senegal.

2. HERE Technologies

HERE Technologies maintains a strong regional presence, with accurate mapping for transportation networks and urban areas in Senegal. Its POI data is particularly useful for logistics, vehicle routing, and navigation-based applications.

Pros:

• Solid coverage in major road and city infrastructure
  
  

• Well integrated with mobility and automotive platforms
  
  

Cons:

• Limited focus on informal businesses or rural zones
  
  

• POI metadata less detailed for non-transport sectors
  
  

3. OpenStreetMap (OSM)

OpenStreetMap is a widely used open-source platform in Senegal, especially by NGOs and academic researchers. Thanks to local mapping communities and humanitarian organizations, coverage in populated regions continues to improve.

Pros:

• Free and publicly accessible
  
  

• Good baseline mapping in urban areas
  
  

Cons:

• Inconsistent quality and limited metadata
  
  

• Sparse coverage in less-populated or hard-to-reach regions
  
  

 

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4. SafeGraph

SafeGraph provides high-quality commercial POI data globally but has a more limited footprint in West Africa. In Senegal, its datasets cover select formal retail locations and service centers, making it useful for market expansion analysis but not for comprehensive national visibility.

Pros:

• Clean, structured datasets for retail and commercial use
  
  

• Suitable for real estate and investment decisions
  
  

Cons:

• Minimal rural or informal sector coverage
  
  

• Not focused on development or public sector mapping needs
  
  

5. Google Maps Platform

Google Maps is widely used in Senegal by consumers for navigation and business discovery. While it offers good visibility for well-known establishments in urban areas, it lacks structured access and depth for enterprise-grade POI use.

Pros:

• User-friendly with strong public awareness
  
  

• Frequently updated via user contributions
  
  

Cons:

• Limited access to raw or exportable POI data
  
  

• Lacks metadata richness and contextual detail for analytics
  
  

Conclusion

As Senegal accelerates digital transformation—from mobile banking in Ziguinchor to e-health platforms in Dakar—the role of location intelligence is more important than ever. Organizations require not just maps, but meaningful, accurate, and up-to-date POI data that reflects the reality on the ground.

In this space, Techsalerator stands out as Senegal’s leading POI data provider in 2025, offering unparalleled coverage, depth, and flexibility. For any project where location matters—from infrastructure deployment to financial inclusion—Techsalerator provides the POI insight to drive real-world results.