News

As Paraguay accelerates its digital economy and infrastructure development, the importance of precise Point of Interest (POI) data continues to grow. From bustling urban centers like Asunción to agricultural regions in the Chaco, accurate location intelligence is essential for sectors ranging from logistics and retail to telecommunications and public services.

With diverse geography and rapidly evolving markets, Paraguay demands POI data that is both comprehensive and context-aware. In 2025, several vendors provide such data—but one stands above the rest.

Here’s an overview of the top POI data providers in Paraguay, with Techsalerator ranked as the market leader.

1. Techsalerator – Paraguay’s Premier POI Data Provider

Why Techsalerator leads:
Techsalerator offers unmatched coverage and rich metadata across Paraguay’s varied landscapes. Whether mapping commercial hubs in Ciudad del Este or rural service points in San Pedro, Techsalerator delivers detailed, reliable POI datasets tailored to local realities.

Key advantages:

• Nationwide Reach: Comprehensive POI data covering all departments, including urban, peri-urban, and remote zones.
  
  

• Detailed Metadata: Business names, categories (healthcare, education, retail, government), GPS coordinates, operating hours, contacts, and ownership type.
  
  

• Regular Updates: Frequent data refreshes ensure high accuracy and currency.
  
  

• Flexible Access: API, CSV, and custom delivery formats for easy integration into analytics platforms, routing software, and GIS tools.
  
  

Trusted by: Logistics companies, government agencies, NGOs, and multinational brands investing in Paraguay.

Techsalerator’s datasets support efficient decision-making—from optimizing supply chains to planning infrastructure and enabling market expansion.

2. HERE Technologies

HERE Technologies provides solid POI and navigation data in Paraguay’s main cities and key transit corridors. Their data powers automotive navigation and some fleet tracking solutions in the region.

Pros:

• Reliable urban and road network data
  
  

• Strong routing algorithms and integration capabilities
  
  

Cons:

• Limited coverage in rural and informal sectors
  
  

• Less detailed POI metadata compared to specialized vendors
  
  

3. OpenStreetMap (OSM)

OpenStreetMap offers an open-source mapping alternative with community-driven updates across Paraguay. While useful for general mapping, OSM’s POI data varies in quality and completeness.

Pros:

• Free and widely accessible
  
  

• Supported by active local and international contributors
  
  

Cons:

• Variable POI coverage, especially in remote areas
  
  

• Metadata often lacks detail needed for enterprise applications
  
  

4. SafeGraph

SafeGraph’s commercial POI data is growing in Latin America but remains limited in Paraguay. Where available, it provides structured business information useful for retail and real estate analytics.

Pros:

• Clean and well-structured commercial datasets
  
  

• Useful for market research and investment analysis
  
  

Cons:

• Minimal rural or informal business coverage
  
  

• Limited presence compared to local-focused vendors

5. Google Maps Platform

Google Maps is a common tool for consumer navigation in Paraguay, offering broad POI visibility. However, it lacks bulk data access and detailed metadata for professional use.

Pros:

• Widely adopted and user-friendly
  
  

• Frequently updated through user contributions
  
  

Cons:

• Limited access to raw POI data for enterprise use
  
  

• Metadata depth and accuracy can vary

Conclusion

In Paraguay’s evolving economy, precise and up-to-date POI data is critical for unlocking efficiencies, expanding services, and supporting development. Whether optimizing delivery routes, planning healthcare access, or targeting retail expansion, dependable location intelligence is a must-have.

In 2025, Techsalerator stands out as Paraguay’s leading POI data provider, delivering comprehensive, accurate, and customizable datasets that empower businesses and public institutions alike to make smarter, faster decisions.