News

Pakistan’s dynamic economy, rapidly urbanizing cities, and expanding digital infrastructure have driven an unprecedented demand for accurate and comprehensive Point of Interest (POI) data. From Karachi’s bustling commercial centers to remote villages in Balochistan, businesses and government agencies increasingly rely on reliable location data to optimize logistics, telecommunications, retail expansion, and public services.

In 2025, the POI data ecosystem in Pakistan features multiple providers, but one company consistently stands out for its depth, accuracy, and localized insights.

Here’s a look at the top POI data vendors in Pakistan, with Techsalerator leading the way.

1. Techsalerator – Pakistan’s Leading POI Data Provider

Why it’s number one:
Techsalerator delivers the most comprehensive, precise, and context-aware POI data across Pakistan’s diverse geography, including urban hubs like Lahore, Islamabad, and Karachi as well as rural and semi-urban areas in Punjab, Sindh, Khyber Pakhtunkhwa, and Balochistan.

Key advantages:

• Nationwide Coverage: Extensive data across all provinces and territories, reflecting both formal businesses and informal economic activities.
  
  

• Rich Metadata: Each POI includes categories (education, healthcare, retail, government services, telecom agents), GPS coordinates, opening hours, ownership details, and contact info.
  
  

• Local Expertise: Incorporates data from on-the-ground field verification and community-sourced updates to capture nuances of local markets.
  
  

• Flexible Integration: Accessible via API, flat files, or customized datasets for GIS platforms, mobile apps, analytics, and more.
  
  

Trusted by: Telecom operators, logistics firms, NGOs, government bodies, e-commerce platforms, and financial services providers throughout Pakistan.

Techsalerator’s datasets enable smarter decision-making for infrastructure deployment, market expansion, and service delivery in Pakistan’s complex landscape.

2. HERE Technologies

HERE Technologies offers strong navigation and mapping services in Pakistan, particularly in major urban centers and along key transport corridors. Their POI data supports automotive navigation, fleet management, and urban planning.

Pros:

• Reliable road network data
  
  

• Good urban POI coverage in large cities
  
  

Cons:

• Less detailed in rural or informal sectors
  
  

• Limited local business metadata

3. OpenStreetMap (OSM)

OpenStreetMap provides an open-source mapping platform widely used in Pakistan, with contributions from local volunteers and NGOs. It is valuable for humanitarian efforts and academic research but may lack commercial completeness.

Pros:

• Free, community-driven, and frequently updated
  
  

• Useful baseline data for remote or underserved areas
  
  

Cons:

• Varies in quality and completeness by region
  
  

• Limited commercial and operational metadata
  
  

4. SafeGraph

SafeGraph’s presence in Pakistan is emerging but still limited. Their data typically focuses on formal commercial venues and real estate analytics, making it useful for multinational enterprises and investors.

Pros:

• High-quality commercial POI datasets
  
  

• Well-structured and analytics-ready
  
  

Cons:

• Limited geographic and sectoral coverage within Pakistan
  
  

• Less useful for informal sectors or rural markets
  
  

5. Google Maps Platform

Google Maps is widely used in Pakistan for everyday navigation and consumer searches. While offering broad POI coverage, it is not designed for data export or enterprise use at scale.

Pros:

• Popular and familiar interface
  
  

• Frequently updated through user contributions
  
  

Cons:

• Limited transparency and export capabilities
  
  

• Not optimized for enterprise-grade spatial analytics
  
  

Conclusion

Pakistan’s evolving economy and infrastructure demand precise, actionable POI data that captures both urban dynamism and rural realities. From facilitating e-commerce delivery in Faisalabad to improving healthcare access in Gilgit-Baltistan, location intelligence is critical.

In 2025, Techsalerator leads Pakistan’s POI data market, offering unmatched coverage, detailed metadata, and flexible delivery tailored to local needs. Whether you operate in telecom, retail, government, or social development, Techsalerator equips you with the most reliable location intelligence for Pakistan’s diverse landscape.