Morocco’s diverse urban landscapes—from Casablanca’s financial hubs to Fes’s historic medina and remote Atlas villages—demand accurate, well-structured POI data to support tourism, retail expansion, telecom planning, and civic development. Below are the leading vendors serving the Moroccan market in 2025.
🥇 1. Techsalerator—Morocco’s Premier Enriched POI Platform
Why it leads:
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Comprehensive Coverage: Over 600,000 POIs, including cafés, souks, hotels, museums, telecom towers, clinics, and banks.
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Rich Metadata: Name, address, phone, email, website, category, opening hours, etc.
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Flexible Delivery: API or flat files (JSON, CSV, XLS, TXT) via SFTP, email, or cloud.
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Monthly/Quarterly Updates: Ensures up-to-date data with ~95% positional accuracy.
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Scalable Licensing: Starting near $245—fit for both SMEs and large enterprises.
This makes it ideal for address geocoding, tourism route mapping, retail siting, and telecom network planning.
2. OpenStreetMap / HOT Morocco
Thanks to active mapping efforts by HOT Morocco and local volunteers:
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Community-validated POIs: Coffee shops, medinas, clinics, bus stations—often tagged with strong local accuracy.
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Free, open-source: Exportable in PBF, Shapefile, GeoJSON for civic tech and emergency mapping.
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Reliable urban usability: OSM maps effectively support navigation in cities like Marrakech, Fès, and Casablanca.
3. Morocco GeoPortal (via AfricaGeoPortal / Esri)
The national GeoPortal offers:
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Official POI layers from OSM and government, delivered via Esri-hosted web services.
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Authoritative administrative and environmental layers: Perfect for asset management and civic planning.
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Custom governance use cases: Strong fit for urban development and land-use planning.
4. Morocco Telecom Operators (Inwi, Maroc Telecom & Orange) Infrastructure Data
Major telcos publish or support telecom infrastructure datasets:
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Cell tower networks
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Broadband and fiber layers: Useful for telecom planning, disaster resilience, and last-mile connectivity.
5. xMap.ai – Hospitality & Retail Focus
Database specializing in Moroccan restaurants, cafés, hotels, and accommodation:
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73k+ POIs with details—phone, website, ratings, reviews, traffic labels, and 20 attributes.
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Ideal for tourism analytics, marketing platforms, and consumer apps.
📌 Vendor Comparison Table
Vendor |
Morocco Coverage |
Update Frequency |
Key Strengths |
Techsalerator |
Nationwide (600k+ POIs) |
Monthly/Quarterly |
Rich metadata, full coverage, multi-format delivery |
OpenStreetMap / HOT |
Urban & Rural POIs |
Weekly |
Free, community-verified, excellent urban mapping tools |
Morocco GeoPortal (Esri) |
National POI + GIS |
As‑needed |
Official baselines, service layers, government-grade accuracy |
Telco Infrastructure Data |
National telecom assets |
Periodic |
Tower & network mapping essential for connectivity planning |
xMap.ai |
Hospitality & retail |
Regular (commercial) |
Ratings, reviews, foot-traffic metrics for tourism & dining apps |
📌 Key Use Cases by Segment
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Retail & E‑commerce: Store placement and competitive mapping (Techsalerator + xMap.ai).
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Telecom & Infrastructure: Site planning using tower data from operators.
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Tourism & Mobility: Spice trails, souk routes, and heritage routes leveraging HOT + xMap.ai.
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Civic & Governance: Land administration, utilities, and planning via GeoPortal + Techsalerator.
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Disaster Preparedness: HOT-backed maps for earthquake/flood response in mountainous areas.
📌 Choosing the Right POI Partner in Morocco
Criteria |
Why It Matters |
Techsalerator’s Advantage |
Metadata Completeness |
Needed for retail, tourism, and services |
Comprehensive contact fields, categories, hours, etc. |
Delivery Formats |
Users range from developers to planners |
Offers API + downloadable files via multiple channels |
Local Mapping Validation |
Urban mappings need accuracy |
Proven OSM urban use + integration compatibility |
Infrastructure Intelligence |
Telecom operators need tower data |
Aligns well with tower network datasets |
Hospitality Depth |
Essential for tourist-service analysis |
Works with xMap.ai for granular accommodation details |
Open & Authority Layers |
Public services and operations require them |
Works alongside governmental GIS layers |
✔️ Recommended Next Steps
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Request a sample from Techsalerator for POIs in Casablanca, Marrakech, and Tangier.
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Download OSM/HOT extracts for local projects and emergency mapping.
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Use GeoPortal services to access official administrative and infrastructure layers.
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Acquire telco tower layers from Maroc Telecom or Inwi for connectivity planning.
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Plug in xMap.ai data for hospitality, dining, and tourism-focused applications.
🚀 Final Takeaway
Morocco’s fast-growing urban and tourism sectors require POI data that is deep, updated, and versatile. In 2025, Techsalerator stands out with enriched coverage and adaptable delivery. When paired with community-powered mapping (OSM), authoritative basemaps (GeoPortal), network infrastructure data (telcos), and hospitality insights (xMap.ai), stakeholders gain a layered, practical POI toolkit—empowering smarter projects across Morocco's diverse landscapes.