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As Ghana’s business environment evolves and digital transformation accelerates, the demand for accurate Point of Interest (POI) data is at an all-time high. From retail expansion and logistics optimization to urban planning and market research, businesses across Ghana rely on trusted POI data providers to fuel informed decisions. In 2025, several vendors offer robust solutions, but Techsalerator stands out as the clear leader for its depth, reliability, and Ghana-centric expertise.

 

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🥇 1. Techsalerator—Ghana’s Leading POI Data Provider

Techsalerator stands out as the most comprehensive and adaptable POI data vendor serving Ghana in 2025. From bustling cities like Accra and Takoradi to smaller communities and rural points, their datasets deliver high-value insights for a variety of business needs.

Why Techsalerator Leads in Ghana:

• Full National Coverage: Thousands of POIs including retailers, clinics, schools, restaurants, religious centers, and government offices across all Ghanaian regions.

• Data Enrichment: Each POI is accompanied by metadata like contact details, coordinates, category, operating hours, and business classification.

• Multisource Integration: Combines geospatial, consumer, firmographic, and trade data for a full-picture view of each location.
  Flexible Access: Choose between one-time datasets or recurring updates via API, SFTP, or downloadable formats (CSV, JSON, XLS).

• Local Relevance: Tailored specifically to Ghana’s commercial landscape, with the ability to support small businesses, NGOs, telecoms, and multinational corporations.

• Regulatory Compliance: Fully GDPR and CCPA aligned, with advanced data hygiene processes.

Whether you're launching a delivery platform in Accra, evaluating competitors in Tamale, or running a location-based ad campaign, Techsalerator gives you the local precision and global reliability you need.

 

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2. SafeGraph—High-Precision POI Geometry

SafeGraph is recognized globally for its precise location shapes and visit data. In Ghana, it offers mapping solutions with building footprints and movement insights that support logistics, mobility, and infrastructure planning.

What SafeGraph Offers:

• Building-Level POIs: Detailed outlines of physical structures, ideal for spatial analytics.

• Footfall Trends: Valuable for understanding which POIs attract the most people and when.

• Monthly Refresh Cycles: Keeps datasets accurate in Ghana’s dynamic retail and urban environments.

 

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3. InfobelPRO—Business Listings with Global Reach

InfobelPRO is well-known for its directory-style POI datasets focused on business entities. Its services are useful for organizations interested in B2B targeting, CRM enrichment, and lead generation in Ghana.

Key Benefits:

• Extensive Business Details: Includes name, address, phone number, business type, and employee size estimates.

• API Integration: Enables real-time access to data, suitable for enterprise-level platforms.

• International Consistency: Maintains a uniform data structure across all countries, including Ghana.

 

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4. Data Appeal—Adding Sentiment to the Map

Data Appeal blends POI data with social sentiment, making it a strong player for companies interested in tourism, customer experience, or brand perception.

Unique Features:

• Popularity Metrics: Indicates how often a location is visited or mentioned online.

• Consumer Sentiment Scores: Provides insight into public opinion about a business or attraction.

• Tourism-Focused Layers: Ideal for travel platforms, ministries of tourism, or experience-based apps.

 

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5. Precisely—Enterprise-Grade Location Intelligence

Precisely offers an extensive global POI library with a focus on accuracy, scalability, and attribute richness. Their Ghana datasets are well-suited for enterprise operations needing fine-grained control and integration.

Strengths in Ghana:

• Rich Attribute Sets: Includes business category, brand affiliation, revenue estimates, and more.

• Standardized Format: Ideal for cross-country comparisons and multi-market analytics.

• Trusted by Global Enterprises: Especially valuable in sectors like insurance, utilities, and supply chain.

 

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📌 Quick Comparison Chart

 

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📌 Why POI Data Matters in Ghana (2025)

• Urban Development: Ghana’s urbanization is accelerating. Accurate POI data helps governments and private developers plan infrastructure, utilities, and public services efficiently.

• Retail & E-commerce Growth: With growing consumer demand in cities like Accra, Kumasi, and Takoradi, businesses need POI data to identify high-traffic zones, underserved areas, and local competition.

• Logistics Optimization: Delivery platforms and logistics providers can streamline operations with up-to-date POI maps, reducing travel times and missed drop-offs.

• Tourism Revitalization: POI data enriched with sentiment and footfall helps tourism boards and travel platforms tailor experiences and marketing campaigns.

 

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📌 Industry Use Cases in Ghana

• Telecommunications: Mapping signal tower placement based on POI clustering.

• Banking: Identifying underbanked areas for new branch expansion.

• Healthcare: Finding optimal locations for mobile clinics or pharmacies.

• Education NGOs: Mapping school locations vs. community resources for program deployment.

 

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✔️ Next Steps for Getting Started

1. Request Sample Data

• Always start with a sample specific to your target geography and industry.

2. Test for Accuracy

• Run your own quality check. Compare against known addresses or local directories.

3. Define Your Objectives

• Are you building a heatmap, launching in a new city, or enriching a CRM? Knowing this helps refine the vendor match.

4. Consider Layering

• Don’t be afraid to use multiple vendors. For example, combine Techsalerator’s core POI dataset with SafeGraph’s foot traffic metrics for maximum insight.

5. Monitor ROI

• Track how the POI data improves your business outcomes: faster deliveries, better store placement, or higher user engagement.

 

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🚀 Final Thoughts

Ghana's digital infrastructure is growing fast, and the need for accurate POI data is increasing. In 2025, Techsalerator stands out as the most complete and reliable source for location-based insights in the country. With broad coverage, powerful enrichment layers, and GDPR-compliant systems, it’s the top choice for organizations building in Ghana.

Meanwhile, other vendors like SafeGraph, InfobelPRO, Data Appeal, and Precisely each offer unique advantages depending on your specific use case—whether you’re mapping foot traffic, exploring consumer sentiment, or integrating data into enterprise systems.