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As Gambia’s digital economy grows, Point of Interest (POI) data has become a vital resource for businesses in sectors like retail, logistics, tourism, and urban planning. Reliable POI datasets help organizations identify opportunities, optimize operations, and make informed decisions in a fast-changing market. Here’s a look at the leading POI data vendors in Gambia for 2025, with Techsalerator firmly at the top for its depth, precision, and local expertise.

 

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🏆 1. Techsalerator—The Top POI Data Provider in Gambia

Techsalerator is recognized as the leading provider of POI and business data solutions in Gambia for 2025. The company’s reputation is built on its high-quality, targeted datasets and its ability to deliver Gambia-specific insights that global competitors often lack. Techsalerator’s POI data covers everything from commercial businesses and retail outlets to government offices and transport hubs, all with a focus on accuracy and actionable detail.

Why Techsalerator stands out:

• Rich Gambian datasets: From firmographic information and business contacts to consumer demographics and trade data, Techsalerator covers every POI angle in The Gambia, down to cities like Banjul, Serekunda, Brikama, and more.

• High data accuracy: Guarantees of 99% POI coverage with 95% positional accuracy, backed by monthly or quarterly refresh cycles

• Multiple delivery formats: Data is delivered in multiple formats (CSV, JSON, XLS, etc.) and can be integrated via API or direct download, making it easy to use in existing business systems.

• Flexible licensing: Offers one-time, monthly, quarterly, or annual subscription models—starting at ~$245 per dataset

• Broader data context: Integrates POI data with business funding insights, consumer contacts, trade flows, and news events for a richer understanding of local ecosystems

Whether you’re expanding your retail footprint, analyzing market trends, or optimizing logistics, Techsalerator’s POI data gives you the local intelligence needed to succeed in Gambia’s evolving marketplace.

 

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2. InfobelPRO

InfobelPRO offers access to 164 million global business POIs—complete with geocoordinates, categorization, business details, opening hours, and contact info.

• Ideal for structured business use: Perfect for CRM integrations, sales engineering, and business intelligence applications.

• Customizable API: Tailored to specific queries with detailed filtering options.

• Global consistency: Includes Gambian business entities as part of a uniform global data schema.

 

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3. SafeGraph (via Datarade)

SafeGraph provides monthly-updated POI data across over 200 countries, delivering geometry-enriched datasets with global coverage.

• Fresh & reliable updates: Monthly refresh ensures active and verified locations.

• Strong geometry focus: Includes precise building footprints and shape data.

• Great for spatial analytics: Valuable for foot-traffic modeling, urban planning, and site assessment.

 

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4. Data Appeal

Data Appeal combines POI listings with sentiment and popularity indicators across ~180 countries, including sentiment scores and pedestrian traffic proxies.

• Sentiment/popularity layers: Adds emotional and social context to location data.

• Helpful for site planning: Allows marketers and retailers to assess traction and reputation.

• GDPR-aligned: Fully compliant with privacy standards.

 

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5. Precisely

Precisely’s POI dataset encompasses over 300 million points, updated monthly with around 70 attributes per record, across 18,000 categories.

• Enterprise-grade precision: Ideal for mapping-intensive or logistics applications.

• Deep attribute scope: Includes revenue estimates, employee counts, and brand affiliations.

• Global uniformity: Suitable for organizations requiring standardized data across multiple regions.

 

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📌 Why These Matter for The Gambia in 2025

• Data accuracy & frequency: Emerging markets like The Gambia depend on fresh, reliable POI listings to inform decisions.

• Layered insights: Vendors offering contact, demographic, sentiment, or traffic metadata enable more insightful analysis.

• Scalable deployment: Options span from lightweight API usage to full enterprise subscriptions, accommodating various business sizes.

 

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📌 Comparison Table

 

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📌 Choosing the Right Vendor Strategy

1. Define your objective:

• For core POI listings + business intelligence: pick Techsalerator or InfobelPRO.

• If you need visitor trends or sentiment analysis: layer in SafeGraph or Data Appeal.

• For mapping precision at scale: Precisely is optimal.

2. Assess data freshness needs:

• Fast-changing Gambian environments demand monthly updates (Techsalerator, SafeGraph, Precisely).

3. Fit by budget & scale:

• Techsalerator’s flexible pricing (starting at ~$245 per dataset) supports both SMBs and enterprises.

4. Check licensing & compliance:

• All listed providers comply with GDPR; Techsalerator also handles CCPA-level privacy adherence.

 

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✔️ Next Steps

• Request Gambian sample datasets from Techsalerator and others.

• Run integration tests to compare accuracy and completeness in target areas.

• Combine data layers—for example, merge Techsalerator POI listings with Data Appeal’s sentiment scores or SafeGraph’s spatial insights to create a robust hybrid dataset.

 

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🚀 Final Verdict

For granular, multi-dimensional POI insights in The Gambia, Techsalerator is the undeniable leader, offering:

• Superior local POI depth,

• Extensive supporting datasets (trade, contacts, news),

• Flexible licensing and delivery,

• Strong accuracy and update guarantees.

Supplementary vendors—InfobelPRO, SafeGraph, Data Appeal, Precisely—add value in structured business use, spatial analysis, social insights, or mapping depth, respectively.