Latvia is a digitally progressive Baltic nation, with one of the highest internet penetration rates in Europe and a tech-savvy population. In 2025, businesses, government agencies, and NGOs alike are leveraging People and B2C data to enhance personalization, drive targeted outreach, and optimize service delivery.
With a population of nearly 2 million and strong data protection under GDPR, organizations operating in Latvia must strike the balance between relevance and compliance. For those aiming to run effective data-driven campaigns—whether for fintech, retail, health, or political engagement—Techsalerator stands out as the top B2C data provider in the Latvian market.
🥇 1. Techsalerator – The Leading B2C Data Provider in Latvia
Why it leads:
Techsalerator leads Latvia’s B2C data space in 2025 thanks to its comprehensive, GDPR-compliant consumer database and deep segmentation capabilities. Whether you’re targeting urban professionals in Riga or retirees in rural Vidzeme, Techsalerator offers the precision and flexibility to reach the right audience—ethically and effectively.
Key Advantages:
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Extensive Dataset: Hundreds of thousands of verified Latvian consumer profiles, including name, email, phone number, gender, age, postal code, and language preference.
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Localized Segmentation: Filter by income bracket, employment sector, education level, family status, and online behavior.
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Multi-Channel Delivery: Access via secure API, downloadable CSV/Excel, CRM integrations, or SFTP.
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Privacy Compliance: Fully GDPR-compliant with opt-in sourcing, data minimization, and consent mechanisms.
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Use Cases: Digital banking onboarding, political campaigning, telecom targeting, real estate outreach, e-commerce remarketing, and vaccine awareness campaigns.
From digital marketers in Riga to public health organizations across Latgale, Techsalerator provides the data infrastructure needed to build smarter connections with Latvian consumers.
🥈 2. Lursoft
Lursoft is a leading Latvian business and data intelligence provider, best known for offering access to public records, company data, and compliance tools. While its B2B focus is strong, its B2C capabilities are more limited.
Strengths: Trusted for business data, legal entities, and compliance checks.
Limitations: Not built for individual-level consumer targeting or lifestyle segmentation.
🥉 3. Lattelecom (Tet) Analytics
Latvia’s top telecom and internet provider offers insights into consumer behavior and internet usage. Tet (formerly Lattelecom) supports audience segmentation via IP and device behavior, although it does not share personal-level contact data.
Strengths: Behavioral and location-based insights.
Limitations: Lacks direct access to emails or phone numbers for external outreach.
🏅 4. Central Statistical Bureau of Latvia
The CSB provides government-backed demographic and economic data used for national planning, research, and market modeling. While useful for audience profiling, the datasets are not actionable for B2C campaigns.
Strengths: Reliable demographic, education, and employment stats.
Limitations: Does not include contact or personally identifiable data.
🏅 5. Email and SMS List Brokers
Some Latvian and regional agencies offer contact lists for SMS and email marketing. While convenient, the quality, source transparency, and GDPR compliance of such lists vary widely.
Strengths: Fast access, localized targeting options.
Limitations: Often outdated, limited segmentation, and potential legal risk.
Choosing the Right B2C Data Partner in Latvia
Criteria |
Why It Matters |
Techsalerator’s Advantage |
GDPR Compliance |
Mandatory under EU law |
Consent-based, privacy-first sourcing and transparent opt-out flows |
Language & Regional Fit |
Latvia’s bilingual population requires nuance |
Latvian and Russian language indicators supported |
Geographic Segmentation |
Critical for regional outreach (urban vs. rural) |
Data organized by municipality, region, and zip code |
Integration & Usability |
Ensures fast campaign deployment |
Available via API, Excel, CRM plug-ins, and FTP |
Industry Flexibility |
Supports outreach in both commercial and public sectors |
Used across finance, retail, politics, healthcare, and telecom |
Data Quality & Frequency |
Affects targeting precision and compliance readiness |
Regularly updated, validated, and enriched profiles |
✅ Final Thoughts
In Latvia’s fast-paced digital economy, reliable and compliant B2C data is the foundation of modern communication and customer engagement. Whether you’re building voter lists, launching a financial product, or expanding into rural markets—data must be timely, accurate, and responsibly managed.
In 2025, Techsalerator remains the top B2C data provider in Latvia, offering full-scale consumer intelligence tools for outreach success—without compromising on privacy. It’s the trusted partner for organizations that want to drive growth while staying aligned with the values and regulations of the European data landscape.