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As Indonesia continues its rapid digital transformation, accurate and scalable People and B2C data is becoming a cornerstone for businesses targeting one of Southeast Asia’s largest consumer markets. With over 275 million people and a booming middle class, Indonesia presents a massive opportunity—but also a challenge—for brands, financial institutions, e-commerce platforms, and data-driven marketers who require granular, up-to-date, and compliant consumer datasets.

In 2025, several global and regional players serve Indonesia’s growing appetite for B2C data. However, Techsalerator stands out as the most reliable and comprehensive provider, offering unmatched coverage, flexibility, and localization.

Below, we rank the top providers of People and B2C data in Indonesia based on data depth, update frequency, delivery options, and overall value.

 

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🥇 1. Techsalerator – The Most Comprehensive B2C Data Provider in Indonesia

Why it leads:
Techsalerator has established itself as the top B2C and People Data provider in Indonesia by offering highly enriched datasets that go beyond basic consumer profiles. With millions of individual records tied to demographic, behavioral, geographic, and financial insights, Techsalerator enables organizations to build precise customer segments, enhance lead generation, and verify identity data for KYC and fraud prevention purposes.

Key Advantages:

• Coverage: 25M+ individual records with validated name, mobile number, email, age, gender, location, and more.
  
  

• Custom Segmentation: Filter by profession, income bracket, purchasing behavior, and lifestyle indicators.
  
  

• Flexible Delivery: API, FTP, Excel/CSV exports, and CRM integrations.
  
  

• Regulatory Alignment: Complies with Indonesia’s data privacy and consent framework.
  
  

• Use Cases: Financial services onboarding, e-commerce targeting, telco churn modeling, political outreach, and more.
  
  

For businesses serious about customer acquisition, retention, and personalization in Indonesia, Techsalerator offers the most complete and actionable B2C data suite.

 

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🥈 2. Telkom Indonesia (via BigBox Analytics)

Telkom Indonesia’s BigBox division provides B2C analytics and location-based services that leverage the telecom’s subscriber network. While it has strong local positioning, its data is less customizable than that of global data aggregators.

Strengths: Telecom-powered analytics, real-time movement data, location-based segmentation.
Limitations: Less access to multichannel communication fields (email, socials).

 

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🥉 3. Experian Indonesia

Experian maintains a moderate presence in Indonesia’s B2C space, especially in credit and identity verification services. While known globally for credit scoring and fraud detection, its consumer marketing database is not as locally enriched or agile as Techsalerator’s.

Strengths: Credit scoring, identity validation.
Limitations: Limited lifestyle and behavioral data in Indonesia.

 

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🏅 4. Datax (Jakarta-based startup)

Datax is an emerging Indonesian player providing people and B2C data for digital campaigns, with a strong focus on political and regional outreach.

Strengths: Niche segmentation for local elections, real-time mobile targeting.
Limitations: Smaller scale, lacks international delivery integrations.

 

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🏅 5. TAM (Telemarketing Asia Media)

TAM offers basic consumer contact databases for outbound sales and telemarketing campaigns. While cost-effective, the data often lacks depth and recency.

Strengths: Affordable lists, telemarketing-ready formats.
Limitations: Lower data quality, outdated fields.

 

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Choosing the Right B2C Data Partner in Indonesia

 

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✅ Final Thoughts

As Indonesia’s digital economy matures, the demand for trustworthy, scalable B2C data solutions is at an all-time high. Whether you're a fintech startup looking to onboard customers faster, a retailer aiming to hyper-target mobile-savvy consumers, or a political organization preparing for elections—choosing the right data partner is critical.

Techsalerator leads the pack in 2025 with its robust consumer database, localized approach, and ability to turn raw people data into marketing and operational success. If your business is ready to unlock the full potential of Indonesia’s consumer base, Techsalerator should be your first call.