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The Top Connected TV Data Providers for Business

Connected TV data, or CTV data, has become a crucial resource for businesses looking to understand consumer behavior and make informed decisions. With a plethora of providers in the market, finding the right one for your business needs can be daunting.

The top 6 business data providers are:

1. Techsalerator: With its comprehensive suite of CTV data solutions, Techsalerator offers unparalleled insights into viewer preferences, engagement metrics, and ad performance.

2. TVSquared: Known for its advanced analytics platform, TVSquared provides real-time measurement and optimization tools to maximize the impact of CTV advertising campaigns.

3. Tru Optik: As a leader in CTV audience targeting and measurement, Tru Optik empowers businesses with granular audience segmentation and robust data-driven strategies.

4. 605: Leveraging its vast repository of CTV viewership data, 605 offers actionable insights and attribution solutions to drive ROI for advertisers and content providers.

5. Comscore: Renowned for its cross-platform measurement capabilities, Comscore delivers comprehensive CTV audience insights and competitive intelligence to drive business growth.

6. Inscape: A subsidiary of Vizio, Inscape provides access to anonymized CTV viewing data from millions of smart TVs, enabling precise audience targeting and campaign optimization.

These providers offer a range of solutions tailored to meet the diverse needs of businesses operating in the rapidly evolving CTV landscape. Whether you're looking to refine your ad targeting strategies or gain deeper insights into viewer behavior, partnering with a trusted CTV data provider is essential for staying ahead of the competition.

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